Hi there, I'm Shif 🤝
I'm a Data Scientist,
Developer Advocate,
and Technical Writer
Shifra Isaacs
(she / they)
Data Scientist | Developer Advocate | Technical Writer
I'm a Developer Relations Advocate at Ascend.io, where I leverage my programming, writing, and business acumen to empower data engineers through automation and education. My career encompasses technical support at Sigma Computing, client-facing data science roles at Annalect and JPMorgan Chase, technical writing for Crash Course and DataLemur, and analytics reporting at Prose.
When I'm not programming, you can find me writing, cooking, listening to music, spending time with friends, or planning my next trip. Thanks for taking the time to learn more about me :)
Location
San Francisco Bay Area, USA
Experience
4+ Years
Ascend.io
Founding Developer Relations Advocate
March 2025 – Present
● Wrote 100+ docs to launch a new documentation site, improving product readiness and onboarding
● Automated release notes pipeline with Python, AI, and GitHub Actions, reducing manual work by 90%
● Led GTM strategy with data evangelists and creators to drive launch awareness and team engagement
Data Engineering
AI
Software Engineering
Product Management
Technical Writing
Marketing
Technical Support
Sigma Computing
Data Analyst & Technical Support Engineer
May 2024 – March 2025
● Developing Snowflake SQL dashboard to identify improvement areas in customer satisfaction (CSAT)
● Leading CSAT analysis to improve satisfaction scores while accommodating a 50% rise in chat volume
● Writing external documentation for embedding applications using TypeScript, APIs, and authentication
● Ensuring 96% CSAT and <1 minute response time while consulting on data models and infrastructure
Technical Support
Data Analytics
Data Engineering
Software Engineering
Business Intelligence
Consulting
Annalect | Client: Nissan
Data Scientist
January 2023 – May 2024
● Achieved $750K savings by developing methodology to diagnose and QA discrepancies in CPM pricing
● Facilitated million-dollar marketing pitches through efficient data ETL, securing high-value contracts
● Leveraged logistic regression machine learning modeling to build custom Nissan marketing audiences
● Automated first-party Nissan sales data load using Python, achieving a 92% reduction in lead time
● Owned and leveraging B2B data with 250M rows in Redshift, delivering targeted marketing audiences
● Led Confluence documentation of new processes and maintenance of existing datasets and scripts
● Desiged Tableau dashboards to track MoM Nissan model market demographics and uncover insights
● Managed client expectations, translating business needs into data solutions that drive team decisions
Data Science
Machine Learning
Data Analytics
Data Engineering
Marketing
Consulting
Technical Writing
Crash Course: Code and Programming for Beginners
Technical Script Writer
November 2022 – November 2023
● Authored 9 episodes of the hit YouTube series, amassing 135K+ views and 10K+ hours of watch time
● Crash Course Playlist Link:
https://www.youtube.com/watch?v=yBFu9HxiD88&list=PLID58IQe16nFgbHGRCj5QEXKUpVIilpDN&index=29
Technical Writing
Software Engineering
Education
Torpedo Software LLC
Educational Curriculum Designer
January 2023 – Present
● Designing curriculum and writing lessons for Lua Learning, an award-winning Roblox game with 7.7M+ visits and 115K monthly active users
● Lua Learning Link: https://www.roblox.com/games/1334669864/Lua-Learning
Technical Writing
Software Engineering
Game Development
Education
DataLemur.com
Technical Writer & Product Manager
August 2022 – January 2023
● Supported author Nick Singh’s data science platform and achieved 100K+ users within 10 months
● Documented, tested, and improved 200+ SQL and mathematics problems, solutions, and hints
● Instituted metadata tagging system and SQL style conventions to standardize the platform
Technical Writing
Data Science
Data Analytics
Product Management
Education
JPMorgan Chase & Co.
AI & Data Science Summer Analyst
June 2022 – August 2022
● Leveraged XGBoost algorithm in Python to improve wallet estimation regression model by 94.1%
● Won 2022 Housing Affordability Challenge among 140 interns by implementing PCA and projecting HPI
● Conducted literature review to research machine learning methods and strategies for wallet estimation
Data Science
AI
Machine Learning
Product Management
Finance
Prose
Growth Data Analyst Intern
January 2022 – May 2022
● Built last-click attribution model in BigQuery to track $40M annual marketing spend across channels
● Automated Looker dashboard based on attribution model to report WoW and MoM channel metrics
● Tested gift products to determine their impact on customer churn and drive stakeholder decisions
Data Analytics
Marketing
Podium Education
Data Programming Team Lead
May 2023 – August 2023
● Facilitated classroom instruction to college students, teaching introductory SQL, Tableau, and Python for practical data science
● Graded weekly coding assignments and final projects for a diverse cohort of 60+ students, demonstrating strong organizational skills
● Provided personalized one-on-one guidance during office hours to address individual learning needs
Data Analytics
Data Science
Education
Cross River Bank
Data Technology Analyst Intern
June 2021 – August 2021
● Created Capacity Planning Model to streamline project costing for the entire IT department
● Developed multinomial logistic regression model for loan classification in Python
● Presented accomplishments throughout summer internship to CEO and C-Level managers
Data Science
Machine Learning
Finance
Business Intelligence